Innovative Branding Concepts for South African Fintech FirmsInnovative Branding Concepts for South African Fintech Firms
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These marks didn’t make it into the final identity for a South African insurance brokerage fintech brand I worked on.
But they were never random.
Each direction explored the idea of bridging legacy and assurance, connecting the past with the future while expressing trust, security, and resilience at its core.
Not every concept is meant to be chosen.
But every concept is meant to mean something.
The project is now completed from identity systems to full brand guidelines.
On to the next founder.
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Akinkunmi's avatar
this is amazing . well done
Oluwatosin's avatar
Thank you
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