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These marks didn’t make it into the final identity for a South African insurance brokerage fintech brand I worked on.
But they were never random.
Each direction explored the idea of bridging legacy and assurance, connecting the past with the future while expressing trust, security, and resilience at its core.
Not every concept is meant to be chosen.
But every concept is meant to mean something.
The project is now completed from identity systems to full brand guidelines.
On to the next founder.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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