Recently explored a visual identity system for AVRA, a concept fashion label from New York. Built a collection of editorial layouts designed to support campaigns, product launches and brand storytelling across digital platforms.
Design & Strategy (Figma)
Color Block Architecture: Uses high-contrast transitions (cobalt blue, lime green, powder pink, and cream) to naturally guide the user's eye and separate sections without relying on rigid border lines.
Typography Hierarchy: Strategic use of condensed,...
Brand Launch & Digital Transformation: Pelo's Deliveries
Spearheaded the end-to-end brand architecture and go-to-market strategy for a boutique culinary startup, taking the business from concept to immediate profitability within 30 days of launch. Developed a cohesive visual...
Executed a comprehensive, forensic narrative audit of the global beauty brand Rhode to diagnose and correct structural "Authority Lag" within its digital marketing ecosystem. Formulated proprietary strategic frameworks to transition the brand's public positioning from...
