Recently explored a visual identity system for AVRA, a concept fashion label from New York. Built a collection of editorial layouts designed to support campaigns, product launches and brand storytelling across digital platforms.
WATR — Premium Visual Identity & Brand Guide Design
I was tasked with architecting a clean, high-end visual identity for WATR (Kangen Water by Secret Dish), a premium, structured hydration brand. The objective was to design a minimalist brand system that instantly communicates...
A comprehensive branding and social media identity concept for Noula, a specialized midwifery and pregnancy care center focusing on complex medical and neonatological offerings. The design direction rejects cold, clinical healthcare aesthetics in favor of a warm, human-centric,...
Design & Strategy (Figma)
Color Block Architecture: Uses high-contrast transitions (cobalt blue, lime green, powder pink, and cream) to naturally guide the user's eye and separate sections without relying on rigid border lines.
Typography Hierarchy: Strategic use of condensed,...
Visual Identity & Commercial Package Design: NM Creations
Developed a comprehensive brand identity and localized marketing asset library for an artisanal home-based baking enterprise. Translated a passionate home business into a cohesive, commercially viable brand footprint...
