Recently explored a visual identity system for AVRA, a concept fashion label from New York. Built a collection of editorial layouts designed to support campaigns, product launches and brand storytelling across digital platforms.
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
It’s finally live! 🔗Check it out
My new case study is on Behance: aligné, an e-commerce concept for a woman activewear brand. Store design, email campaigns and ads, all in one minimalist system.
All visuals were generated with Higgsfield AI and art-directed to match the brand’s calm, studio-inspired look.
I’d be so grateful for any support, I’d love to hear what you think 🤍