Executed a comprehensive, forensic narrative audit of the global beauty brand Rhode to diagnose and correct structural "Authority Lag" within its digital marketing ecosystem. Formulated proprietary strategic frameworks to transition the brand's public positioning from founder-led celebrity magnetism to long-term, proof-based institutional authority.
A Thessaloniki bougatsa brand named after κριτς κρατς, the sound of crunchy phyllo. Sheep logo, cinnamon and custard palette, one consistent identity from packaging to storefront.
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Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!