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Executed a comprehensive, forensic narrative audit of the global beauty brand Rhode to diagnose and correct structural "Authority Lag" within its digital marketing ecosystem. Formulated proprietary strategic frameworks to transition the brand's public positioning from founder-led celebrity magnetism to long-term, proof-based institutional authority.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Working on branding for a Live streaming Infrastructure provider.
Great work
Keon Branding 🔥
Keon is a modern sportswear brand concept focused on performance, movement, and clean futuristic aesthetics.
I created a sharp visual identity with bold typography, minimal brand elements, and a sleek digital-first direction designed to work across apparel, footwear, product visuals, and online presentation.
#branding #apparel #logo #fashion #guidelines #graphic_designer
Awesome!
Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
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