Brand Launch & Digital Transformation: Pelo's Deliveries

Spearheaded the end-to-end brand architecture and go-to-market strategy for a boutique culinary startup, taking the business from concept to immediate profitability within 30 days of launch. Developed a cohesive visual identity and digital marketing ecosystem that successfully transformed a local culinary talent into a highly visible, revenue-generating brand.

Core Responsibilities

1. Brand Identity Design: Formulated a comprehensive visual asset suite, including logo marks, menu design matrices, and promotional campaign assets optimized for print and digital channels.

2. Go-To-Market Strategy: Architected and executed a high-impact launch campaign that drove immediate market penetration and record sales during the initial month of operations.

3. Social Commerce Engineering: Built and launched the brand's primary digital touchpoints across Facebook and Instagram, establishing an engaged community from the ground up.

4. Paid Media Strategy: Designed, budgeted, and optimized targeted Facebook ad campaigns to maximize local brand awareness, customer acquisition, and inbound orders.

5. Strategic Advisory: Acted as the primary growth consultant, leading daily agile strategy sessions to pivot marketing tactics based on real-time operational feedback.

6. Experiential Marketing: Orchestrated local partnership strategies and event logistics, securing premium vendor placement at high-foot-traffic food festivals to boost offline brand discovery.

Key Deliverables

1. Complete brand identity style guide (logos, typography, and color palette).

2. High-conversion digital and print menus.

3. Social media creative content suite (ad posters, launch templates, promotional flyers).

4. Configured, optimized Facebook and Instagram business pages.

5. Integrated paid advertising framework.