What if Turkish kunafa met Art Deco?
I explored this concept through bold geometry, elegant details, and a distinctive visual identity that gives a local favorite a fresh, premium character.
✌️ Two ways to handle a limited branding budget:
Option 01: Build the complete visual identity, but only deliver what the client currently needs or can afford.
Option 02: Build only the part of the identity that matches the client's current needs and budget.
Which approach makes...
2 voted
40%
3 voted
60%
5 votes
Closed
I used to turn down projects when a client wanted a full visual identity but could only afford a logo.
Then I started thinking about it differently.
What if I build the full identity anyway, but only deliver the parts the client has paid for?
The client gets what fits their current...
A new visual direction for Friedrich Naumann Foundation - Jordan.
I developed a visual sub-identity for the “Nau Media” project, a media training initiative focused on digital communication, human rights-sensitive media, and combating misinformation.
The goal was to build a...
A great brand identity can still build a weak brand.
I've seen businesses invest heavily in a new identity, launch it beautifully, and slowly lose it through inconsistent application, outdated decisions, and experiences that no longer match what the brand promises.
The identity...
nawraskhrais.substack.com
A Great Brand Identity Can Still Build a Weak Brand
A business can invest heavily in a new brand identity, launch it beautifully, and still end up with a weaker brand a year later.