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Taste Test
✌️ Two ways to handle a limited branding budget:
Option 01: Build the complete visual identity, but only deliver what the client currently needs or can afford.
Option 02: Build only the part of the identity that matches the client's current needs and budget.
Which approach makes more sense to you?
Would love to hear which one you’d choose — and why.
2 voted
40%
3 voted
60%
5 votes
Closed
You have a point! Thanks for your share 😊
If you choose option 01 do you tell the client you have mapped out the wider identity or keep it strictly hidden so they don’t expect the extra assets for free?
Absolutely, I'll keep it hidden in my safe 😊 and I mentioned that in the full article HERE.
nawraskhrais.substack.com
What If I Just Build the Whole Brand Anyway?
I used to have a problem with clients who came to me asking for a visual identity, heard the price, and then decided they only wanted a logo.
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