I explored this concept through bold geometry, elegant details, and a distinctive visual identity that gives a local favorite a fresh, premium character.
Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.
A closer look at Aureva, a Paris-based skincare brand I worked on.
The brief was to create a brand identity and packaging that felt premium yet approachable. I paired distinctive typography with soft earth tones, using color to give each product its own place within the range.