Nawras M Khrais

What if Turkish kunafa met Art Deco?

I explored this concept through bold geometry, elegant details, and a distinctive visual identity that gives a local favorite a fresh, premium character.

Functional vs Playful: which one would you pick?

I'm working on a rewards app that turns everyday visits into points, offers, and perks. Same product, two design directions:

A: Functional. Clean and category-led, built for fast browsing and quick redeeming.

B: Playful. Bold type,...

✌️ Two ways to handle a limited branding budget:

Option 01: Build the complete visual identity, but only deliver what the client currently needs or can afford.

Option 02: Build only the part of the identity that matches the client's current needs and budget.

Which approach makes...

I used to turn down projects when a client wanted a full visual identity but could only afford a logo.

Then I started thinking about it differently.

What if I build the full identity anyway, but only deliver the parts the client has paid for?

The client gets what fits their current...