Redesigned the Cadbury Celebrations pack for Diwali 🪔✨
I kept the iconic purple and gold, and added festive details: a gold scallop-pattern ring, hanging lanterns, line-art diya, sparkles, and a "Scan to send Diwali wishes" QR badge.
Concept work: a Diwali redesign of the Cadbury Celebrations gift pack 🪔 Kept the iconic purple and gold, added a foil-style scallop ring, lanterns, a line-art diya and a "Scan to send Diwali wishes" QR badge.
In a before/after poll, 75% of voters preferred the redesign.
Aranya Naturals is a fictional Ayurvedic hair oil brand. For this concept project, I designed the label for its first product, a 100 ml bhringraj hair oil in an amber glass dropper bottle.
The brief was a premium but approachable look for women aged 25 to 40 who want clean...
A self-initiated concept redesign for Deshi Swad, a Bihari thekua snack brand. The original packaging was a generic bright yellow design with little link to thekua's heritage.
What I created:
A new logo: a flat lotus with a shirorekha-style line and a clean serif wordmark