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Concept work: a Diwali redesign of the Cadbury Celebrations gift pack 🪔 Kept the iconic purple and gold, added a foil-style scallop ring, lanterns, a line-art diya and a "Scan to send Diwali wishes" QR badge.
In a before/after poll, 75% of voters preferred the redesign.
Independent concept project. Not affiliated with or endorsed by Cadbury or Mondelēz International.
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We're starting a little experiment at ideapeel.
10 YC startups. 10 website redesigns.
Over the next few weeks, we're picking recently funded Y Combinator startups and looking at their websites through a product and conversion lens.
Not just:
“How can we make this look better?”
But:
Is the product immediately clear?
Does the hero communicate why it matters?
Is the hierarchy helping or slowing people down?
Does the visual direction fit the product?
And is the next step obvious?
For some, we'll redesign the hero.
For others, it might be positioning, product storytelling, UX, or the conversion path.
And sometimes, the right answer might be that we wouldn't change much at all.
We'll share the original, what we noticed, what we'd change, and why.
YC Redesign 01 coming next.
Which YC startup should we put on the list?
Good framing. For the YC list, I'd pick sites where the hero names the category but not the product, because that is where positioning beats layout. Curious whether the fix you land on most is copy or visuals.