Natasha Nagarkar's Work | ContraWork by Natasha NagarkarNatasha Nagarkar
Social Media & Brand Designer for Growing Brands
Concept work: a Diwali redesign of the Cadbury Celebrations gift pack 🪔 Kept the iconic purple and gold, added a foil-style scallop ring, lanterns, a line-art diya and a "Scan to send Diwali wishes" QR badge.
In a before/after poll, 75% of voters preferred the redesign.
Independent concept project. Not affiliated with or endorsed by Cadbury or Mondelēz International.
Behance : https://www.behance.net/gallery/257715665/Festive-Gold-Diwali-Redesign-for-Cadbury-Celebrations Aranya Naturals | Bhringraj Hair Oil Label Design
Label design for Aranya Naturals, a fictional Ayurvedic hair oil brand. The brief was a premium but approachable label for women aged 25 to 40 who want clean ingredients and modern, minimal packaging with a heritage feel.
What I did:
Designed the front and back label for a 100 ml amber glass dropper bottle
Built a palette of forest green, cream and gold, paired with a serif and a clean sans-serif
Kept the front panel minimal, and organised the back panel with ingredients, directions, benefit icons, cautions, manufacturer details, MRP and barcode
Left clear space for batch, MFG and EXP coding, and checked that the dark green label works against amber glass
Created front, back and lifestyle mockups
Result: a clean, shelf-ready label concept that looks premium without feeling crowded.
Note: This is a concept project. All brand details are placeholders. The botanical illustration and mockups were generated with AI. The layout, typography, color palette, icons and label structure are my own work. A self-initiated concept redesign for Deshi Swad, a Bihari thekua snack brand. The original packaging was a generic bright yellow design with little link to thekua's heritage.
What I created:
A new logo: a flat lotus with a shirorekha-style line and a clean serif wordmark
A warm palette of maroon, terracotta, cream and gold
A stand-up pouch with an ogee arch frame, a Madhubani-inspired product frame and a clear claims strip
This is a self-initiated concept project and is not affiliated with or commissioned by Deshi Swad. The lifestyle mockup scene was created with AI assistance; the artwork and logo were designed by me. A self-initiated packaging redesign concept for a 250 g cashew stand-up pouch.
The original pack had a small label and low shelf impact, so I focused on making the product name and hero image impossible to miss.
What I changed:
A bold, oversized product name for instant recognition
A large hero cashew image overlapping the color divide for depth
Cream and deep green contrast with gold accents for a premium feel
A clear weight badge and three benefit icons
A subtle cashew line pattern as background texture
Designed in Canva. Mockups created with AI tools.
Unsolicited concept redesign, not affiliated with Behtar Dry fruits.
Full case study on Behance 👇
https://www.behance.net/gallery/256770853/Behtar-Cashews-Packaging-Redesign-Concept