Natasha Nagarkar
Social Media & Brand Designer for Growing Brands
PULPO™ is a premium juice brand concept built to celebrate the freshness, vibrancy, and authenticity of real fruit.
The goal was to create a beverage brand with strong shelf presence through bold typography, a clean visual system, and fruit-forward packaging. The identity focuses on simplicity, clarity, and emotional connection, with the tagline "Real Fruit. Real Pulp."
The system extends across packaging, flavor variants, social media applications, and lifestyle visuals, creating a cohesive, scalable brand experience that feels refreshing, approachable, and premium on both physical and digital touchpoints.
Scope: Brand Strategy · Naming & Positioning · Visual Identity · Packaging Design · Social Media Design · Lifestyle Mockups
Independent Concept Project
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Matcha Mori is a fictional premium matcha brand identity rooted in Japanese tea culture and shaped by a calm, minimal aesthetic.
The goal was to avoid the generic "wellness brand" look and create something that feels authentic, premium, and modern at the same time. I designed a torii gate mark paired with a refined serif wordmark and the tagline "Pure. Calm. Elevated." A deep green and cream palette, with soft cherry blossom accents, balances tradition with elegance.
The identity was then extended across a packaging tin, styled flat-lay shots, and lifestyle and apparel applications, all unified by the same mark, palette, and quiet editorial tone.
The result is a cohesive brand system that works equally well on a product tin, in a lifestyle shot, or on a staff uniform.
Scope: Brand Identity · Logo Design · Packaging · Lifestyle Branding-
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Designed the logo refinement and Grand Opening promotional materials for Utsav Indian Cuisine, a restaurant in Frisco, TX. I created a warm, modern visual direction that balanced authentic Indian influences with a contemporary feel, including a refined wordmark and two promotional poster variations for digital and print use.
My role: Brand & Graphic Designer
Deliverables: Logo Refinement, Grand Opening Posters &Promotional Design
Project type: Client Project
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VELORA is a concept brand identity for a luxury scented candle brand, built on the idea that true luxury isn't just seen, it's felt. I designed the logo (a V that doubles as a candle with its flame), brand guidelines, label system in four colorways, packaging, gift box, business card, storefront signage and Instagram profile. The result is a warm, premium identity in dark red, gold and ivory that works from the label to the storefront.
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