Aranya Naturals is a fictional Ayurvedic hair oil brand. For this concept project, I designed the label for its first product, a 100 ml bhringraj hair oil in an amber glass dropper bottle.

The brief was a premium but approachable look for women aged 25 to 40 who want clean ingredients and modern packaging with a heritage feel. I used deep forest green, warm cream and muted gold, with an elegant serif for the brand name and a simple botanical sprig instead of the usual Ayurvedic clichés.

The front panel stays minimal, with only the brand, product name, tagline, illustration and size. The back panel is organised into clear sections for ingredients, directions, benefits with line icons, cautions, manufacturer details, MRP and a barcode, with space left for batch, MFG and EXP coding. I also checked the dark green label against amber glass so it stays readable.

Deliverables: front and back label design, plus bottle mockups (front, back and lifestyle).

Note: This is a concept project, and all brand details are placeholders. The botanical illustration and bottle mockups were generated with AI (ChatGPT). The layout, typography, color palette, icons and label structure are my own work.