Brand and Packaging Redesign Concept for a Bihari Thekua SnackBrand and Packaging Redesign Concept for a Bihari Thekua Snack
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Natasha 's avatar
Natasha Nagarkar
• Oct 12
A self-initiated concept redesign for Deshi Swad, a Bihari thekua snack brand. The original packaging was a generic bright yellow design with little link to thekua's heritage.
What I created:
A new logo: a flat lotus with a shirorekha-style line and a clean serif wordmark
A warm palette of maroon, terracotta, cream and gold
A stand-up pouch with an ogee arch frame, a Madhubani-inspired product frame and a clear claims strip
This is a self-initiated concept project and is not affiliated with or commissioned by Deshi Swad. The lifestyle mockup scene was created with AI assistance; the artwork and logo were designed by me.
Completed work
Brand DesignCanvaChatGPTPinterestLogo DesignPackaging Design
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Johnson's avatar
Johnson Afolabi
• Oct 12
The choice to use a shirorekha style line in the logo is a strong move. It visually anchors the brand in its regional heritage without relying on generic motifs that are common in Indian snack packaging.
Natasha 's avatar
Natasha Nagarkar
• Oct 13
Thank you, Johnson! The shirorekha line comes from Devanagari script, and I wanted the brand to feel rooted in its region rather than look like a generic snack pouch. Do you work in branding or packaging too? I'd love to hear what you'd tweak in the design. 🙏
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