Muhammad Hanzla Sammar

Google Ads Case Study | Solving a Search Intent Problem One of the challenges I faced while managing a Google Ads campaign for a UK language and interpretation services business was not simply generating traffic. The bigger challenge was making sure the traffic was relevant to...

One Keyword Can Have Traffic — But Zero Buying Intent.

One thing I’ve learned while working with Google Ads:

High search volume doesn't automatically mean a good keyword.

For example, imagine a company selling HR software.

Someone searching:

“What is HR software?”

may simply be...

More leads don’t always mean better results.

When reviewing a lead-generation campaign, I look beyond the cost per lead:

• Are we reaching the right people? • Does the ad explain the offer clearly? • Are enquiries relevant to the business? • How quickly does the team follow up? •...

Content That Looks Good Isn't Always Content That Works.

One lesson I've learned from managing social media and creating content for different brands:

Good design can stop the scroll. Good content gives people a reason to stay.

Before creating a post or Reel, I try to answer four...