Cover image for Google Ads Search Campaign —

Google Ads Search Campaign — UK | 700+ Call Conversions in One Month I managed a Google Ads Search campaign for a UK-based business with a clear objective: turn high-intent Google searches into direct customer calls. Rather than focusing only on traffic, the campaign was structured around search intent and call conversions, targeting people actively looking for the relevant service. My Role I worked on the campaign across: Google Search campaign strategy Keyword research & high-intent keyword targeting UK geographic targeting Campaign & ad-group structure Search-focused ad copy Search term analysis Negative keyword optimization Bid & budget optimization Call conversion tracking Ongoing performance monitoring Campaign optimization based on conversion data Result 📞 706 call conversions generated in a single month The key objective wasn't simply to increase impressions or clicks. It was to connect the business with potential customers who were actively searching for its services and were ready to take the next step by calling. This project strengthened my experience in using Google Search Ads for high-intent lead generation, particularly for businesses where phone enquiries are an important part of the sales process. Campaign screenshots and performance evidence are available on request. Expertise: Google Ads • Search Ads • PPC • Call Generation • Lead Generation • Keyword Research • Conversion Tracking • Performance Marketing • Campaign Optimization

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Meta Ads B2B SaaS Lead Generation — 1,000+ Leads in One Month I managed Meta Ads lead-generation campaigns for a B2B SaaS business, with the objective of reaching relevant business decision-makers and generating qualified opportunities for the sales pipeline. The campaigns targeted audiences including business owners, HR professionals, managers, and organizational decision-makers using a combination of audience research, targeted messaging, lead forms, WhatsApp, website journeys, and retargeting. My Role I worked across: Meta Ads campaign strategy B2B SaaS lead generation Facebook & Instagram advertising Audience and market research Decision-maker targeting Campaign & ad-set structure Instant Form campaigns WhatsApp lead generation Website conversion campaigns Ad copy & creative strategy Retargeting Budget optimization CPL monitoring Lead-quality analysis A/B testing Continuous campaign optimization Campaign Result 🚀 1,000+ B2B leads generated in a single month The strategy wasn't focused simply on generating the cheapest possible leads. I worked to connect advertising with the wider sales process: Target Audience → Ad → Lead → Qualification → Follow-up → Demo/Opportunity → Customer My experience on both the marketing and sales sides of SaaS helped me evaluate campaigns beyond clicks and lead volume, with greater attention to prospect relevance and the potential to move leads through the sales pipeline. This project demonstrates my experience using Meta Ads as a scalable B2B lead-generation channel for SaaS businesses. Detailed campaign screenshots and performance evidence are available on request.

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Cover image for Google Ads E-commerce Campaign —

Google Ads E-commerce Campaign — Sales & Customer Acquisition I managed Google Ads campaigns for an e-commerce business with a focus on increasing product visibility, attracting high-intent shoppers, generating conversions, and supporting online sales growth. The objective wasn't simply to generate more website traffic. I focused on reaching users with stronger purchase intent and continuously improving campaign performance based on conversion data. My Role I worked across: Google Ads campaign strategy E-commerce & conversion-focused campaigns Search campaigns Performance Max campaigns Keyword & search-intent research Audience targeting Product and offer promotion Conversion-focused ad copy Search-term analysis Negative keyword optimization Bid & budget management Conversion tracking Remarketing strategy Campaign performance analysis Continuous optimization & scaling Campaign Performance Across the e-commerce performance evidence in my portfolio: 📈 7.77M impressions 🖱️ 326K clicks 🎯 8.99K tracked conversions These results demonstrate experience managing Google Ads at scale while focusing on measurable customer actions rather than visibility alone. My Approach For e-commerce advertising, I focus on the complete acquisition journey: Customer Intent → Ad → Product/Website → Conversion → Customer Campaign decisions are based on performance data, search intent, audience behavior, conversion tracking, and business objectives. My goal is to use Google Ads as a customer-acquisition and sales channel, not simply a source of paid traffic. Campaign screenshots and detailed performance evidence are available on request.

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Meta Ads Software Development Lead Generation — 500+ Leads I managed a Meta Ads lead-generation campaign for software and web development services in Pakistan, with the objective of generating a high volume of relevant leads while working with a very limited advertising budget. The campaign operated at approximately £5 per day — not £5 per month — and generated 500+ leads within one month. My Role I worked across: Meta Ads campaign strategy Software development lead generation Audience & market research Business owner and decision-maker targeting Campaign & ad-set structure Lead Form campaigns Ad copy & messaging Creative testing Audience testing Budget optimization CPL monitoring Retargeting Lead-quality analysis Continuous campaign optimization Campaign Results 🚀 500+ leads generated in one month 💷 Approximately £5/day advertising budget 🎯 Best CPL: £0.26 📊 442 leads from £113.67 spend in one campaign 👥 94.8K reach 📱 228.6K impressions The Strategy With a limited daily budget, the priority was not simply increasing reach. I focused on identifying relevant audiences, developing clear service-focused messaging, testing campaign variables, and continuously reallocating the available budget toward better-performing opportunities. The customer-acquisition journey focused on: Target Audience → Ad Creative → Lead → Qualification → Follow-up → Sales Opportunity This project demonstrates my ability to manage budget-conscious Meta Ads campaigns while generating lead volume for software and technology services. Original campaign screenshots and detailed performance evidence are available on request.

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Muhammad Hanzla Sammar

Performace Marketer Meta and Google Ads