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One Keyword Can Have Traffic — But Zero Buying Intent.
One thing I’ve learned while working with Google Ads:
High search volume doesn't automatically mean a good keyword.
For example, imagine a company selling HR software.
Someone searching:
“What is HR software?”
may simply be researching.
But someone searching:
“HR payroll software for small business”
is much closer to making a decision.
Both searches are relevant to HR software.
But their intent is completely different.
That's why keyword research shouldn't stop at search volume.
Before targeting a keyword, I look at:
Search Intent → Relevance → Commercial Value → Competition → Expected Conversion Potential
And after launching?
The Search Terms Report becomes even more important.
It shows what people actually searched before clicking the ad.
That's where I can:
• Find new high-intent opportunities
• Add irrelevant searches as negative keywords
• Improve campaign structure
• Refine ad messaging
• Reduce wasted spend
Google Ads isn't simply about appearing when someone searches.
It's about appearing for the right search, at the right stage of the customer's decision journey.
#GoogleAds #SearchMarketing #PPC #KeywordResearch #PerformanceMarketing #SearchIntent #DigitalMarketing #PaidSearch #MarketingStrategy
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𝐘𝐨𝐮 𝐬𝐩𝐞𝐧𝐭 $𝟐,𝟎𝟎𝟎 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐫𝐞𝐚𝐥𝐥𝐲 𝐛𝐨𝐮𝐠𝐡𝐭.
Google charges you for every click.
It doesn’t care if that click came from a job seeker, someone outside your service area, an irrelevant search, or even a competitor.
You pay either way.
The real problem isn’t spending $2,000.
It’s spending $2,000 without knowing where that money is actually going.
Razia Bano
Google Ads Specialist
#GoogleAds #PPC #SmallBusiness #DigitalMarketing #GoogleAdsManagement
This receipt is so real! 😅 $2K for clicks from wrong city, job seekers, competitors - exactly what I see with shoe brands broad targeting "shoes". Your exact + phrase-negative method saves 70% waste. Love this creative!
I spent $1 to test the biggest myth in Facebook Ads.
Myth: Boost Post and Real Campaign give same results.
Test Setup: $1 per day, same creative, 24 hours.
Result 1 - Boost Post:
Reach barely past own followers
No targeting control
0 link clicks tracked
Visibility only, no results
Result 2 - Real Campaign (Ads Manager):
Clear objective: Traffic
Specific audience targeting
Trackable results: Reach, Engagement, Link Clicks
$0.07 cost per result
Learning: Boosting = visibility. Campaigns = results.
This is why I never use Boost Post for restaurant clients. I use Ads Manager to get direct orders, not just likes.
Tools: Meta Ads Manager, Audience Targeting, Campaign Optimization
Want me to audit your ad account? DM "AUDIT":
Love this test! $1/day same creative 24h - clear difference. Boost Post = reach only past followers, no targeting. Real campaign = link clicks tracked. I always tell my shoe brand clients - boost is visibility only, no results. Great experiment!
𝐘𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐟𝐚𝐢𝐥𝐢𝐧𝐠. 𝐘𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐢𝐬.
When you show your ad to everyone, you pay for clicks from people who will never buy.
The businesses winning on Google do the opposite:
→ One type of customer
→ One area
→ One problem they solve
Fewer clicks. More customers.
Want to know who your ads are really reaching? Comment CHECK or send me a DM.
#GoogleAds #SmallBusiness #DigitalMarketing #PPC #BusinessGrowth
