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More leads don’t always mean better results.
When reviewing a lead-generation campaign, I look beyond the cost per lead:
• Are we reaching the right people?
• Does the ad explain the offer clearly?
• Are enquiries relevant to the business?
• How quickly does the team follow up?
• Which leads become meaningful sales conversations?
A low-cost lead can still be expensive if it never progresses. Connecting campaign data with sales feedback helps reveal what is working—and what needs to change.
That’s how I approach performance marketing: test the message, check lead quality and improve the journey after the click.
What’s your biggest challenge with lead generation: volume, quality or follow-up?
#PerformanceMarketing #LeadGeneration #MetaAds #GoogleAds #DigitalMarketing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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I spent $1 to test the biggest myth in Facebook Ads.
Myth: Boost Post and Real Campaign give same results.
Test Setup: $1 per day, same creative, 24 hours.
Result 1 - Boost Post:
Reach barely past own followers
No targeting control
0 link clicks tracked
Visibility only, no results
Result 2 - Real Campaign (Ads Manager):
Clear objective: Traffic
Specific audience targeting
Trackable results: Reach, Engagement, Link Clicks
$0.07 cost per result
Learning: Boosting = visibility. Campaigns = results.
This is why I never use Boost Post for restaurant clients. I use Ads Manager to get direct orders, not just likes.
Tools: Meta Ads Manager, Audience Targeting, Campaign Optimization
Want me to audit your ad account? DM "AUDIT":
Love this test! $1/day same creative 24h - clear difference. Boost Post = reach only past followers, no targeting. Real campaign = link clicks tracked. I always tell my shoe brand clients - boost is visibility only, no results. Great experiment!
Local Business Lead Generation Ad
A short-form social media ad created to help a local business attract more leads through Instagram.
The video highlights a simple advertising strategy designed to help businesses reduce their reliance on Yelp, word-of-mouth referrals, and highly competitive Google search results.
My role: Video Editing, Motion Graphics, Typography, B-Roll & Visual Storytelling
The goal was to create a fast-paced, engaging video that clearly communicates the strategy and encourages local business owners in St. Augustine to take action
A strong outbound system should not begin with “how many leads can we collect?”
It should begin with:
Who actually deserves to enter the pipeline?
The B2B lead qualification system I built follows this structure:
ICP → Account Discovery → Decision-Maker Research → Qualification → Enrichment → Personalization → Outreach → Follow-Up → Pipeline Tracking
The key decision is simple:
Qualification happens before expensive enrichment.
That helps reduce wasted data, weak-fit prospects, generic messaging, and cluttered CRM pipelines.
The objective is not more contacts.
It is a cleaner pipeline built around relevance, priority, and commercial fit.
#AIAutomation #B2BLeadGeneration #SalesAutomation #Apollo #Clay
I'd keep 'unknown' separate from 'poor fit' at the qualification step, especially when enrichment hasn't run yet. Do incomplete records go into a research queue, or are they filtered out?