Google Ads Lead Generation | 3 Apartment Deals for Islamabad Real Estate

Project Description I managed a Google Ads lead generation campaign for a local real estate agent in Islamabad, Pakistan, focused on generating high-intent buyer inquiries for apartment sales. The client's objective was to close 2 apartment deals within a monthly advertising budget of up to PKR 50,000. I structured the campaign around high-intent local search terms and phone-call conversions, focusing on reaching people actively searching for apartments rather than generating low-quality traffic. What I Worked On

Google Search campaign setup and management

High-intent keyword targeting

Islamabad-focused geographic targeting

Search term and negative keyword optimization

Call conversion tracking

Ad copy optimization

Bid and budget optimization

Ongoing campaign performance analysis Results PKR 40,500 — Ad Spend 122 — Clicks 15.60% — CTR 183 — Tracked Conversions 3 — Closed Apartment Deals 150% — Sales Target Achievement Business Impact The client's original target was 2 closed apartment deals. The campaign contributed to 3 closed deals, exceeding the target by 50% while keeping advertising spend below the PKR 50,000 monthly budget limit. This project demonstrates how I use Google Ads not only to generate traffic, but to connect high-intent searches with real business outcomes.