pro
Min Bui
Shopify CRO Designer | Fix Low Conversion
- $5k+
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- Hired
- 4.90
- Rating
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THIS PAGE LOOKS PREMIUM.
IT ALSO GIVES ME NO REASON TO BUY
Most DTC brands don’t have a design problem.
> They have a decision problem.
When everything is visible, nothing is prioritized.
> When nothing is prioritized, nothing gets chosen.
This isn’t a homepage.
> It’s a catalog.
And catalogs don’t convert.
#cro #conversionrateoptimization #dtcbrand #ecommercegrowth #uxstrategy #landingpagedesign
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From Cluttered Catalog to Premium Discovery Experience
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I fix why This Landing Page isn’t making money
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From 6.0% → 8.6% CVR (Shopify Store Fix)
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Ecommerce UX & Shopify CRO Redesign for DTC Brand
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From Cluttered Catalog to Premium Discovery Experience
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Shopify Ecommerce Website Redesign | Supplement
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Turning Traffic Into Bookings
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Brand Book & Visual Guidelines for DTC Pet Brand
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Brand Book & Identity System for Startup | Fintech
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iOS & Android App UX/UI Design for Fintech App
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THIS PAGE ISN'T BAD.
IT'S JUST NOT CONVINCING.
“Whiter teeth from the first use”
Sounds good. But it doesn’t hit.
Why? Because it skips the actual tension:
What kind of stains?
How long have they been there?
Why hasn’t anything worked before?
Instead of redesigning everything, we reframed the entry point:
→ From generic promise
→ To specific, uncomfortable reality
Now the page doesn’t just look clean. It pulls attention.
#conversionrateoptimization #ecommercegrowth #shopifydesign #dtcbrand #landingpagedesign #uxdesign #cro #digitalmarketing
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✨ Branding consistency isn’t just aesthetics, it’s conversion power!
When fonts, colors, tone, and visuals align across website, ads, packaging, and emails: it builds trust faster!
I try to design systems that connect every brand touchpoint, so every swipe, scroll, or click feels undeniably you. 🎯
#BrandConsistency #CRO #UIUX #DTC #EcommerceBranding #ConversionDesign #ShopifyDesign #VisualIdentity
Let me know if you want a version for Behance, LinkedIn, or Instagram carousel too.
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I'm not just selling a swab and a QR code.
I'm selling relief, clarity, and the confidence to take control of your health.
If my PDP reads like a lab manual, I'm losing people.
Here’s what converts:
✅ Clear: What’s inside the kit (without clinical overload)
✅ Reassuring: What happens after they send it back?
✅ Human: Testimonials that sound like real people, not lab reports
✅ Mobile-first: Most buyers are on their phone, feeling uncertain
People don’t buy health kits to collect data.
They buy to feel better, faster, design the page like I myself understand that.
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🧠 𝗠𝗼𝘀𝘁 𝗵𝗲𝗿𝗼 𝘀𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗱𝗼𝗻’𝘁 𝗳𝗮𝗶𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗹𝗼𝗼𝗸 𝗯𝗮𝗱, 𝘁𝗵𝗲𝘆 𝗳𝗮𝗶𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗵𝗲𝗹𝗽 𝘂𝘀𝗲𝗿𝘀 𝗱𝗲𝗰𝗶𝗱𝗲.
💯 One good hero would clearly answer to three critical questions: 𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫? 𝐖𝐡𝐚𝐭 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐬𝐨𝐥𝐯𝐞?. 𝐀𝐧𝐝 𝐰𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐜𝐚𝐫𝐞 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰? 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐡𝐞𝐚𝐯𝐲 𝐥𝐢𝐟𝐭𝐢𝐧𝐠. 🚀
#ConversionRateOptimization #ShopifyOptimization #ConversionDesign
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💫 𝗪𝗵𝗲𝗻 𝘂𝘀𝗲𝗿𝘀 𝗵𝗲𝘀𝗶𝘁𝗮𝘁𝗲 𝗮𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴, 𝗶𝘁’𝘀 𝗿𝗮𝗿𝗲𝗹𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀 𝘁𝗼𝗼 𝗵𝗶𝗴𝗵, 𝗶𝘁’𝘀 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗶𝘀𝗻’𝘁 𝗰𝗹𝗲𝗮𝗿 𝘆𝗲𝘁.
💥 From a CRO perspective, if users haven’t clearly understood what problem is solved and what outcome they get, the brain defaults to loss aversion, and everything feels expensive.
🧠 In the optimized version, value is framed before price.
The section reminds users what they gain, who the plan is for, and why it’s worth it, so when the price appears, it feels justified, not risky.
#ConversionRateOptimization #CRO #Shopify #ECommerce #LandingPage #ConversionDesign #UXStrategy #PerformanceDesign #ShopifyOptimization #LandingPageOptimization #UI #UX #DigitalStrategy
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Most light therapy brands stop at “clinical.” White background. Specs. FDA logo. The end.
But glass is sensory. It’s about the warmth, the ritual, the result.
If I'm designing a product page for light therapy glasses, I'd:
Show how it fits into a daily routine (not just on a sterile face)
Use motion or glow effects to simulate the light response
Bring before/after emotions into testimonials (not just features)
People buy what they can visualize themselves in, not just what “makes sense.”
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I often get asked: “Should I pick beautiful design or high-converting layout?”
My take: You don’t have to choose.
Start with CRO-led wireframes
Layer your brand aesthetic after
Test visually bold elements only if they don’t hurt UX
Have you ever A/B tested a “pretty vs plain” version? What happened?
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