Miguel Ferreira

I missed the era when the web was full of weird, unexpected, cool websites (remember StumbleUpon?) So I built a vending machine to bring it back. Insert a coin. And it spits out a random holy-crap-this-is-so-cool website: https://vendingmachine.lol🧃

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A copywriter’s job is to see things from your audience's perspective. And then adapt your message to THEIR worldview.

I’m not the copywriter behind the Singaporean hangover pills brand DrinkAid, but if I were, this is how I’d change their hero headline from a lifeless ‘Every part...

As a copywriter I have this weird but fun little habit. Whenever I visit a new website for the first time, I can’t stop mentally rewriting the headlines. Here’s a real homepage hero headline I rewrote purely for fun. I’m not the copywriter behind Palette  , but if I were, this...

The #1 job of your website headline is to get people to read your second sentence.

For example, I’m not the copywriter behind Bokksu, but if I were, this is how I’d change their hero headline from the lifeless “Discover Japan through snacks” to:

1.Attention grabber ⇝ “Look at it...