Miguel Ferreira

As a copywriter I have this weird but fun little habit. Whenever I visit a new website for the first time, I can’t stop mentally rewriting the headlines. Here’s a real homepage hero headline I rewrote purely for fun. I’m not the copywriter behind Palette  , but if I were, this...

The #1 job of your website headline is to get people to read your second sentence.

For example, I’m not the copywriter behind Bokksu, but if I were, this is how I’d change their hero headline from the lifeless “Discover Japan through snacks” to:

1.Attention grabber ⇝ “Look at it...

Most marketing/copywriting websites look the same. Safe. Polished. Forgettable.

I followed my mantra: "If everyone in your industry goes Pop, do the opposite and go Punk."

So I redesigned my website teardwn.com using mmm.page . No templates. No cookie-cutter layouts. No...

About a year ago I launched this quirky, tiny, fun side project. nobodyreadsads.com.

Think of it as a razor-sharp ad obsession in tiny doses: a site that strips good ad campaigns down to its one smart, stealable idea, proving that most people ignore ads—but the right idea can...