The #1 job of your website headline is to get people to read your second sentence.
For example, Iām not the copywriter behind Bokksu, but if I were, this is how Iād change their hero headline from the lifeless āDiscover Japan through snacksā to:
About a year ago I launched this quirky, tiny, fun side project. nobodyreadsads.com.
Think of it as a razor-sharp ad obsession in tiny doses: a site that strips good ad campaigns down to its one smart, stealable idea, proving that most people ignore adsābut the right idea can...
How do you launch a website for a tiny software development companyāone run by Martin Micundaāthat adds development power (and a good dose of sanity) to product teams?
Step one: Find a villaināthe hidden pain or anxiety your product solves.
Lauched it back in 2022. snackablecopytips.com isnāt another copywriting courseāitās a cheat sheet for the human mind, teaching you how cognitive biases and proven word hacks secretly steer clicks, clicks, and more clicks.
You won't magically start writing copy like a Pro...