As a copywriter I have this weird but fun little habit. Whenever I visit a new website for the first time, I can’t stop mentally rewriting the headlines.
Here’s a real homepage hero headline I rewrote purely for fun.
I’m not the copywriter behind Palette , but if I were, this...
About a year ago I launched this quirky, tiny, fun side project. nobodyreadsads.com.
Think of it as a razor-sharp ad obsession in tiny doses: a site that strips good ad campaigns down to its one smart, stealable idea, proving that most people ignore ads—but the right idea can...
Lauched it back in 2022. snackablecopytips.com isn’t another copywriting course—it’s a cheat sheet for the human mind, teaching you how cognitive biases and proven word hacks secretly steer clicks, clicks, and more clicks.
You won't magically start writing copy like a Pro...
Many hotels love saying they’re dog-friendly. Most are just dog-tolerant. I built a little website that separates the polite pretenders from the ones your dog would actually enjoy.