Miguel Ferreira
Fractional Chief of Copy for DTC & eCommerce startups
New to Contra
Miguel is ready for their next project!
Wrote copy for SolarSquare— solar panels that survive cyclones
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I wrote copy making Gourdy’s virtual 5K feel festive
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I wrote Gourdy’s homepage—part race, part ode to pumpkin season.
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I turned freeze-dried snacks into mischievous, guilt-free treats
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I made urban gardening feel less like chaos & more like delight.
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I made design briefs feel less like paperwork & more like magic
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I helped Littlefund make gift-giving joyful and purposeful.
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I turned rent payments into something worth bragging about
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I made tech for the elderly feel like love, not logistics.
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I made California water managers feel like superheroes with data
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I made Meta Craft sound like engineers you actually want.
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I made software copy that vaporizes technical debt.
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I turned a kitchen oddball into a million-dollar smile
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I turned a bland collagen page into something cheeky.
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Sunday homepage: I turned mattress copy into a a bedtime promise
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All email agencies sounded the same. I gave one a Japanese twist
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About a year ago I launched this quirky, tiny, fun side project. nobodyreadsads.com (https://nobodyreadsads.com).
Think of it as a razor-sharp ad obsession in tiny doses: a site that strips good ad campaigns down to its one smart, stealable idea, proving that most people ignore ads—but the right idea can still hit hard.
Built it with Cargo.
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How do you launch a website for a tiny software development company—one run by Martin Micunda—that adds development power (and a good dose of sanity) to product teams?
Step one: Find a villain—the hidden pain or anxiety your product solves.
That’s what I did for Codutech (https://codutech.com/) when I wrote Martin’s homepage copy:
⇝ “Helping product teams build highly profitable, flexible, and scalable digital products (without praying for God’s mercy or accumulating technical debt).”
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Lauched it back in 2022. snackablecopytips.com (https://snackablecopytips.com) isn’t another copywriting course—it’s a cheat sheet for the human mind, teaching you how cognitive biases and proven word hacks secretly steer clicks, clicks, and more clicks.
You won't magically start writing copy like a Pro copywriter with 20+ years experience. But you'll write copy far more believable, more vivid, more persuasive than anything ChatGPT puts out.
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Many hotels love saying they’re dog-friendly. Most are just dog-tolerant. I built a little website that separates the polite pretenders from the ones your dog would actually enjoy.
It's called Goob Hotels (http://goobhotels.com)).
"Hotels so goob they welcome goob bois and girls 🐶"
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Back in 2020, a guy named Tog emailed me.
He had this odd idea — a gadget that turned spoons & forks into kitchen tongs. He called it Anytongs.
Not the next iPhone, but the kind of oddball idea that made you smile.
Tog had no investors. Just a dream and a prototype.
He desperately needed website copy that made people get Anytongs.
So I wrote this line: “The magic gadget that turns ordinary spoons and forks into legendary kitchen tongs.”
Then another:
“Nothing really techy-techy here. Just a simple multipurpose tool that’s a lifesaver in the kitchen.”
And the rest of the homepage — with a pinch of salt and pepper for personality.
No buzzwords. Just a tiny bit of wonder.
Fast-forward 3 years — Tog’s on Shark Tank.
Daymond John offers a deal.
(Like most TV deals, it never closed — but he still reached $1M in lifetime sales by 2024)
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If everyone in your industry sounds too boring, make your brand sound a little bit more fun than the “boring” alternatives.
For example, how to hack consumer indifference when you’re selling a boring product like collagen powder?
You add a pinch of personality and fuego into your product description copy.
Example? Copy I wrote for Wellgard in 2022 (https://wellgard.co.uk/collections/all/products/collagen-powder) when they asked me to rewrite their collagen powder product page.
"There are lots of collagen brands. And then there's Wellgard collagen powder. The truth is, most alternatives in the market cost you at least £40 for 400g of not that pure collagen. With Wellgard you pay as little as £16.99 for 400g of pure collagen. 100% free of hormones, antibiotics or additives with wonky stinky names."
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Buying a mattress is a nightmare. Every brand promises the same comfort, the same support, the same buzzwords. Nobody stands out — except when you dare to sound a bit more human.
So when Sunday (https://www.sundayrest.com/) asked me to rewrite their homepage, I ignored features and started with feelings.
Psychology tells us people don’t buy mattresses — they buy sleep, relief, that sinking-into-comfort moment.
Using the copy principle ‘Simplify, then a dramatize an emotion or physical sensation of using a product’ I distilled Sunday into one line: "Even grown-ups sleep like babies on a Sunday mattress."
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If everyone in your industry sounds too corporate-y, do the complete opposite. Inject a pinch of personality into your website copy.
My client Hashtag Monday is an email marketing agency that helps eCommerce brands squeeze an extra $30,000-$225,000+ in untapped revenue (without paid ads).
In 2021 they asked me to help them stand out from all the other samey samey corporate-y email marketing agencies out there.
So I helped them find their truest truth and communicate it in a way that’s interesting, not forgettable.
⇝ "You’re hiring email marketing ichigyo-zammai. That’s our dirty little secret. In Ancient Japan, Japanese monks created a system (ichigyo-zammai) to keep them focused and on task. At Hashtag Monday we practice ichigyo-zammai religiously. That's why we do one thing, and one thing only. Email marketing. Nothing else."
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