I made California water managers feel like superheroes with data by Miguel FerreiraI made California water managers feel like superheroes with data by Miguel Ferreira

I made California water managers feel like superheroes with data

Miguel Ferreira

Completed work

Creative Strategist

Copywriter

Copy Strategist

Hemingway App

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Completed work

Posted Nov 12, 2025

In 2021 I made California Data Collaborative’s homepage speak human: with data that water managers can actually use to hit big efficiency goals.

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Creative Strategist

Copywriter

Copy Strategist

Hemingway App

Miguel Ferreira

Fractional Chief of Copy for DTC & eCommerce startups

I made Meta Craft sound like engineers you actually want.

I made software copy that vaporizes technical debt.

I turned a kitchen oddball into a million-dollar smile

I turned a bland collagen page into something cheeky.

I made California water managers feel like superheroes with data

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