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As a copywriter I have this weird but fun little habit. Whenever I visit a new website for the first time, I can’t stop mentally rewriting the headlines.
Here’s a real homepage hero headline I rewrote purely for fun.
I’m not the copywriter behind Palette , but if I were, this is what I’d try.
Before: "Eco-friendly paints for a healthy home."
Perfectly safe. Perfectly forgettable.
It treats paint as a passive object. Something that simply is less bad.
So I flipped the job of the headline.
After: "Most paints release pollutants during the drying process. This one literally eats pollutants and purifies indoor spaces."
Here’s the thinking behind the rewrite:
1. Start by showing why using your competitor's product is a bad idea⇝ “Most paints release pollutants during the drying process”.
2. Then introduce the #1 most unexpected outcome of using your product → “This one literally eats pollutants and purifies indoor spaces”
Why this works:
⇝“Literally eats pollutants” flips expectations about what paint does.
⇝ Paint is supposed to sit there. This one behaves like it’s alive.
⇝ That small anomaly is enough for the brain to pause. This is classic pattern break.
The truth is, most homepage copy isn’t ignored because it’s unclear. It’s ignored because it's forgettable.
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How I structure landing pages for conversions
I don't design landing pages. I build arguments.
A landing page has one job: take someone from "who is this" to "I'm in" without losing them along the way. That doesn't happen by accident. It happens through structure.
Here's the order I use, every time.
The hero.
Clarity before creativity. In the first five seconds the visitor knows what it is, who it's for, and what to do next. One headline that speaks to their problem. One primary CTA. Nothing competing for attention.
The problem.
Name the exact pain they walked in with. When someone reads their own situation described back to them, they lean in. This is where trust starts.
The solution.
Now I show the way out. Not a feature dump. The transformation. What life looks like once the problem is gone.
The proof.
This is where doubt lives, so this is where proof goes. Real results. Real names. Real numbers. Logos, testimonials, before and after. The visitor needs evidence, not adjectives.
The objections.
Every "but what about..." gets answered before they have to ask. Guarantees, FAQs, risk reversal. I remove every reason to hesitate.
The close.
By now they're convinced, so the ask feels easy. Clear CTA. Zero friction. The next step is the obvious one.
That's the whole game. Every section moves the visitor one step closer to yes, and nothing on the page exists without a reason.
Pretty pages get compliments.
Structured pages get conversions.
Face Paint is a digital face paint prototyping platform that lets users design, experiment, and preview face paint virtually before touching their skin. By combining facial alignment guides and live AR preview, users can confidently explore creative ideas without the trial-and-error of physical application.
Problem:
I've always loved face painting, but as someone with skin allergies, I've rarely been able to enjoy it. Through conversations with face painting & cosplay communities, I found many others also avoid it due to skin concerns or uncertainty about how a design will look before applying it. Traditional face painting often involves trial and error, which can lead to wasted materials, discomfort, and frustration.
Solution:
Face Paint is a digital face paint prototyping platform that allows users to create and preview face paint designs before applying anything to their skin.
Impact:
This tool makes face art more accessible for people with sensitive skin, reduces material waste, and helps artists & creators make decisions faster. It enables anyone to explore face painting safely, confidently, and creatively in a digital-first way.
✅ You can try it here: https://face-paint.figma.site/
🫂 Figma Community link: https://www.figma.com/community/file/1649521926265189566/facepaint
Campaign Landing Page: NIL TV – Maximizing Contest Entries
Transformed a general media homepage into a high-impact, campaign-driven landing page designed to capture interest and accelerate participation.
Before: A generic layout in Before Post with a scattered visual hierarchy, broad targeting, and a passive presentation lacking an immediate call to action.
After: A strategic redesign in After Post featuring tailored contest messaging, refined navigation, a high-contrast prize showcase, and a friction-free entry path.
Which approach is more effective for digital media platforms: a broad layout highlighting multiple content categories or a razor-focused landing page dedicated to driving a singular, high-value action?
1 voted
8%
11 voted
92%
12 votes
Closed
After
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