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This is a spec project created to demonstrate my copywriting skills. It features a mock Instagram campaign for a clothing brand, focusing on engaging captions, compelling headlines, and clear calls to action designed to boost engagement and showcase a consistent brand voice
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement.
I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment.
This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs.
Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
Amazing!
🌿 Concept Design: Social Media Creative for a Sustainable Fashion Brand
Designed a modern promotional social media post for a fictional eco-friendly fashion brand focused on clean aesthetics and strong visual storytelling.
The goal was to create a design that:
♻️ Highlights sustainable fashion
🎨 Uses a minimal, premium color palette
📱 Is optimized for Instagram and social media marketing
👀 Captures attention while maintaining brand consistency
This concept demonstrates my approach to creating engaging marketing creatives that combine branding, typography, and conversion-focused design.
💬 Feedback is always welcome!
#CanvaDesign #SocialMediaDesign #GraphicDesign #BrandIdentity #MarketingDesign #CreativeDesign #Portfolio #VisualBranding #ContentCreation #Contra
Awesome!!
Just wrapped: brand strategy + copywriting for Start Up Scene's website redesign 🇦🇪
Start Up Scene helps founders and investors set up companies in Dubai navigating 60+ government agencies, trade licenses, visas, and residency. My job was to give that process a voice.
What I delivered:
Brand positioning & tone of voice (the "trusted advisor" archetype calm, precise, bilingual)
Messaging framework: mission, vision, core promise, taglines, CTAs
Full website copy for the redesign of home, services, about, headlines
Vocabulary system (words to use / words to avoid) so every touchpoint sounds consistent
The goal: make a category full of "hassle-free solutions" jargon sound instead like a firm that's actually read your file before you sat down.
📄 Brand book: Startup Scene Brand Book
🌐 Live site: StartUp Scene
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