Manuela Gojic
Creative Designer | Beauty & Fashion | Packaging • Branding
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Manuela is ready for their next project!
Zest. Sweat. Repeat.
This fast-paced fitness concept shows how Beauty by Earth’s Feel Good Citrus Magnesium Deodorant keeps up with an active routine. Boxing, jump rope, and strength training drive the rhythm of the edit, ending in a bright citrus product reveal.
AI visuals and motion were created using Kittl AI Video Boards, with final editing focused on energy, movement, and freshness.
Tools used: Kittl AI Video Boards, Kittl Image Generation, Adobe Premiere Pro
Kittl project link:
https://app.kittl.com/project/cmmlpu7u36a0s0i97tgs0tthf
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The ritual behind the glow.
For this speculative brand film, I wanted to explore transformation not as a moment, but as a sequence of quiet, personal acts.
NARRATIVE
We follow a woman through an evening-to-morning cycle: arrival, release, care, and departure. Small gestures - shower steam, lotion on skin, fabric adjusted, steps taken - become the story. The glow is earned slowly, privately, intentionally.
VISUAL DIRECTION
Cinematic, intimate framing with restrained movement.
Warm interior light transitioning to cool city tones.
Soft textures, minimal dialogue, sound-led pacing.
Designed to feel observational rather than performative.
This is a fan-made, speculative concept, created for the Morphic Creative Ad Challenge.
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Complete rebranding project for Al Salam Hotel, including brand strategy, visual identity, and a comprehensive brand guideline system spanning 100+ pages.
The project established a cohesive visual language across logo usage, typography, color systems, layouts, and brand applications, designed for long-term consistency across print, digital, and environmental touchpoints.
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End-to-end packaging design for a shower steamers product line, developed from structural dielines through final mockups, photorealistic renders, and AI-assisted lifestyle visuals.
The process combined technical packaging accuracy with cinematic presentation, ensuring the designs translated seamlessly across e-commerce, marketing, and advertising use cases.
Focus areas included material realism, lighting, brand consistency, and conversion-driven visual storytelling.
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Packaging design for a premium coffee brand, focused on shelf impact, clarity, and visual storytelling.
The design balances character illustration with clean typography to create a memorable, trustworthy product presence.
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'Fragments of a working mother' An illustrated mixed media exploration of identity, creativity, and motherhood.
Selected for recognition at the Luxembourg Art Prize 2025.
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