pro
Manuela Gojic
Creative Designer | Beauty & Fashion | Packaging • Branding
Ready for work
Manuela is ready for their next project!
For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement.
I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment.
This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs.
https://www.instagram.com/p/DarG0mOhdLOd9P8jNCBHZD1b8doildZcc-KPgY0/
Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
2
3
306
Dry Shampoo Packaging Refresh & Conversion Testing
Developed production-ready packaging assets and promotional tag system for ongoing Amazon conversion testing. Created and adapted packaging graphics from dieline through final render stage, ensuring consistency across product packaging, listing imagery, and A/B testing variations. Focused on improving promotional visibility while maintaining brand hierarchy and premium shelf appeal.
0
23
AI-Enhanced Focus — CapCut Video Studio Challenge
This project explores the idea that AI doesn’t change your life — it removes distractions and brings clarity.
Using CapCut Video Studio, I created a cinematic transformation from a cluttered, unfocused workspace into a clean, optimized environment. The goal was to keep the concept simple and visually clear, focusing on one transformation rather than multiple scenes.
I used AI to generate the base visuals and then refined the pacing, transitions, and structure manually to create a more intentional and premium feel.
Effects and UI elements were kept minimal to ensure the transformation feels realistic and not overproduced.
Walkthrough:
https://tinyurl.com/22uq8ryl
#capcutcpp #capcutvideostudio
3
4
256
Zest. Sweat. Repeat.
This fast-paced fitness concept shows how Beauty by Earth’s Feel Good Citrus Magnesium Deodorant keeps up with an active routine. Boxing, jump rope, and strength training drive the rhythm of the edit, ending in a bright citrus product reveal.
AI visuals and motion were created using Kittl AI Video Boards, with final editing focused on energy, movement, and freshness.
Tools used: Kittl AI Video Boards, Kittl Image Generation, Adobe Premiere Pro
Kittl project link:
https://app.kittl.com/project/cmmlpu7u36a0s0i97tgs0tthf
1
15
451
The ritual behind the glow.
For this speculative brand film, I wanted to explore transformation not as a moment, but as a sequence of quiet, personal acts.
NARRATIVE
We follow a woman through an evening-to-morning cycle: arrival, release, care, and departure. Small gestures - shower steam, lotion on skin, fabric adjusted, steps taken - become the story. The glow is earned slowly, privately, intentionally.
VISUAL DIRECTION
Cinematic, intimate framing with restrained movement.
Warm interior light transitioning to cool city tones.
Soft textures, minimal dialogue, sound-led pacing.
Designed to feel observational rather than performative.
This is a fan-made, speculative concept, created for the Morphic Creative Ad Challenge.
2
10
344
Complete rebranding project for Al Salam Hotel, including brand strategy, visual identity, and a comprehensive brand guideline system spanning 100+ pages.
The project established a cohesive visual language across logo usage, typography, color systems, layouts, and brand applications, designed for long-term consistency across print, digital, and environmental touchpoints.
0
87
End-to-end packaging design for a shower steamers product line, developed from structural dielines through final mockups, photorealistic renders, and AI-assisted lifestyle visuals.
The process combined technical packaging accuracy with cinematic presentation, ensuring the designs translated seamlessly across e-commerce, marketing, and advertising use cases.
Focus areas included material realism, lighting, brand consistency, and conversion-driven visual storytelling.
0
77
Packaging design for a premium coffee brand, focused on shelf impact, clarity, and visual storytelling.
The design balances character illustration with clean typography to create a memorable, trustworthy product presence.
0
75
'Fragments of a working mother' An illustrated mixed media exploration of identity, creativity, and motherhood.
Selected for recognition at the Luxembourg Art Prize 2025.
0
63