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For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement.
I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment.
This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs.
Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
Amazing!
so sleek, nice work!
Thanks for sharing your workflows!
Thank you! I had a lot of fun combining AI with real CRO thinking and manual design decisions.
Honored to see my #EnvatoChallenge submission featured on Contra's homepage. Thanks to Envato for creating a challenge that celebrates the balance between AI and human creativity.
Amazing work! I'm currently creating my own submission for this challenge. Your workflow is very inspiring. Thank you for sharing! 👏
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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An exploration of art, creativity, and creative direction through the lens of AI 🌸
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.
So cool!!
What if finding the perfect lash style was easier than ever? ✨
I’ve been exploring how a beauty eCommerce store can deliver a better shopping experience through thoughtful UI/UX design and conversion-focused strategies.
For this independent redesign concept, I explored a more engaging way to help beauty shoppers discover products, navigate collections, and make confident buying decisions.
A few things I focused on:
1. Clean, premium beauty storefront design.
2. Better product discovery and navigation.
3. Curated product collections.
4. A lash-finder quiz concept to guide shoppers.
5. Clear product presentation and shopping actions.
6. A responsive experience across devices.
My goal with this concept was simple: make the shopping journey feel effortless while keeping the brand visually engaging.
Because a beautiful store is great, but a store that makes shopping easier is even better.
Shopify founders and beauty brand owners: What's more important to you when designing a beauty store — visual experience or product discovery?
#Shopify #ShopifyDesign #ShopifyCRO #EcommerceDesign #UIDesign #UXDesign #ConversionOptimization
This is amazing. I would love to see more of your designs
Marigold° is a concept identity I made in one day for a design challenge. It's a summer general store that doesn't exist.
AI can make lots of images fast, but a brand needs a set that looks consistent.
So I started with real photography and kept picking until the direction was clear: low angle, one summer sky, warm accents on teal, faces turned away.
Then I generated images against that and cut anything that didn't match.
Pick your references before you generate anything.
