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Marigold° is a concept identity I made in one day for a design challenge. It's a summer general store that doesn't exist.
AI can make lots of images fast, but a brand needs a set that looks consistent.
So I started with real photography and kept picking until the direction was clear: low angle, one summer sky, warm accents on teal, faces turned away.
Then I generated images against that and cut anything that didn't match.
Pick your references before you generate anything.
Marigold has such a warm summer feel. Impressive for something made in one day
Doing a full identity in a day and keeping it consistent is no small feat — starting from real photography was the right call, that's exactly what keeps the generated pieces feeling like one brand instead of a moodboard. And 'pick your references before you generate anything' is...
Nice work!
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