A copywriter’s job is to see things from your audience's perspective. And then adapt your message...A copywriter’s job is to see things from your audience's perspective. And then adapt your message...
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Miguel's avatar
Miguel Ferreira
• Jul 24
A copywriter’s job is to see things from your audience's perspective. And then adapt your message to THEIR worldview.
I’m not the copywriter behind the Singaporean hangover pills brand DrinkAid, but if I were, this is how I’d change their hero headline from a lifeless ‘Every part of your day deserves your best’ to something less vague and way more relatable:
1. Reveals a surprising truth⇝“Every hangover you’ve ever had wasn’t your fault”
2. Names the enemy⇝ “It was acetaldehyde.”
3. Positions the brand as the obvious solution against the villain⇝ “You’re looking at the antidote”
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Miguel's avatar
Miguel Ferreira
• Jul 24
And I’d also write a new sub-headline that backs the claim made in the hero headline:
Most supplements ignore what alcohol does to your body. Every drink produces acetaldehyde (a nasty toxin your liver can't mop up fast enough). That's the 2am wake-up. The brain wrapped in cling...
Sehar's avatar
Sehar Fatima
• Jul 26
insightful 🔥
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