Sehar Fatima
I write & strategize the copy that converts
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Back in 2018, I thought good writing meant sounding smart.
Long sentences. Bigger words. The kind of copy that made me feel like a "real writer."
That's what I believed when I started out.
I'd spend hours polishing a LinkedIn post until it sounded impressive... because to me,...
Most "copywriting courses" teach you formulas.
Aida. Pas. Fab.
Cool. Memorize a template.
But templates don't write good copy.
Listening does.
The best copy i've ever written wasn't clever.
It was just a customer review, rewritten slightly, turned into a hook.
I didn't invent the pain...