Created as an entry for the @RunwayBigAdContest (Brief #1: Vero Blood Orange Soda). This 30-second spec commercial subverts the classic desert survival trope. What opens as a high-stakes, life-or-death chase between an eagle and a weary meerkat shifts into a cinematic narrative twist: the predator isn't hunting the meerkat, it's after the ultimate oasis, an icy can of Vero Blood Orange Soda. Blood Orange: One Taste Worth the Chase. Concept & Storyboarding: Aligned the narrative with the brand's core identity. Sweet, tart, and a little complex; blending tension, expressive character beats, and visual humor. AI Asset Generation: Leveraged Runway's generative video tools to achieve consistent character styling, dynamic camera sweeps, and dramatic lighting across the desert setting. Post-Production & Assembly: Cut, sound-designed, and polished in Adobe Premiere Pro to ensure tight 30-second broadcast pacing and high visual impact. I’d love to hear your feedback on the narrative twist and AI execution. Comments and critiques are always welcome!

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Building a high end brand used to require an entire agency, a massive budget, and weeks of studio time. In seven days, I used Envato as my end to end toolkit to build Fronno Pizza from absolute scratch. Developing the complete visual identity, packaging mockups, interior branding, and a broadcast-ready commercial. But raw generation is just noise until a human steps in to direct it. My primary "Human by Design" moment happened when AI broke down on narrative logic. When generating the commercial, the AI repeatedly rendered the gorillas standing upright in a neat queue, politely waiting for a table. Left to itself, AI gives you a literal, lifeless output. It took human instinct to recognize that a gorilla standing in line isn't just absurd, it's boring. I rejected the raw outputs, constructed character sheets to force visual consistency, established strict edit rules for the cuts, and built the chaotic story energy the campaign actually needed. The technical execution required the same refusal to compromise. Prompting the Fronno logo as a single unit caused the generated cheese pull to swallow the text every single time. Instead of settling for a flawed output, I used Envato fonts for the base typography, generated the cheese pull element separately, and composited the final vector artwork cleanly inside Adobe Illustrator. Across the project, I pulled from almost every layer of the Envato ecosystem: stock photos for the 20-pass mascot illustration, Envato Gen AI for texture and scene generation, Envato fonts for the brand design, mockup tools for the physical box, and Envato sound effects to drive the commercial's pacing. AI gave me the speed, but taste, technical intervention, and stubborn direction built the brand. A machine and a stubborn human in one week.😊 Here is Fronno Pizza.

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A high-retention short-form edit created for an executive coach and public speaker. The objective was to transform a standard talking-head recording into an engaging, multi-layered social clip for LinkedIn and Instagram Reels without feeling cluttered or over-edited. What was done in post-production: Pacing & Audio Smoothing: Trimmed silent pauses and leveled spoken audio against an understated, inspiring background track. Card-Style B-Roll Integration: Designed custom rounded-corner video overlays to highlight key speaking points and maintain visual rhythm. Typography & Captions: Built bold, synchronized text overlays mapped precisely to the speaker's cadence for silent-scrolling retention.

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Stop wasting budget on traditional video shoots. Ad fatigue will kill your margins anyway. I cooked up this AI native commercial for an apparel brand called EARNED. Instead of spending thousands booking a studio, models, and a crew, I built this entire cinematic vibe digitally. The strategy here relies on raw psychology. I focused on internal drive and discipline to hook the viewer instantly and drive direct to consumer sales. The Production Stack Midjourney and Nano banana for realistic asset generation, exact clothing textures, and strict character consistency Seedance 2.0 and Veo to control the heavy motion, the ice bath physics, and training sequences Adobe Premiere Pro and Adobe After Effects for the final premium color grade and high energy pacing The Growth Mechanics Temporal Character Consistency: Maintaining the exact same male model and matching his arm tattoos across different shots solves the biggest limitation in AI advertising, making the brand feel premium and cohesive. The 3 second scroll stop: High contrast silhouette lighting mixed with low frequency audio breaks the standard feed pattern instantly. Infinite scaling: I can completely swap the lines, models, or environments within 48 hours without rescheduling a physical set. DTC founders, let's be real. Are you seeing better conversion rates from raw UGC or highly stylized AI creatives this quarter? Let's discuss in the comments.

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Doing this project was the best time i had in Ai video generation. This was the only client who give me liberty with the Storyboard and visuals. I use midjourney for the image generation to better understand the flow of the ad. Then i use Higgsfield and particularly Seedance 2.0 and Kling Ai to generate the video clips and add the elements and text with the help of Adobe After Affect. In the end i use Adobe Premier Pro to make it like a TV commercial.

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This client is running an electronics company with huge range of products. The requirement of this video is to make it useful to anyone in any environment. I use Midjourney for creating storyboard and get approval from the client. I use Seedance 2.0 and Kling Ai from Higgsfield to create the clips. To add the text and other elements i use Adobe After Effects. In the end i use Adobe Premiere Pro to make it to the final edit for the client to use.

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The client approached my to create the video to display on his social media so people can understand his business. I use Midjourney to create a storyboard for the whole video and get approval from the client. I use Higgsfield and specifically Seedance 2.0 to generate the video clips. To add the elements and other transitions i use Adobe After Effects. Finally i use Adobe Premier Pro to make it the final video to be used for their business.

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Created this Meta Ad for an Ecommerce brand.

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Muhammad Anwar Ul Haq

AI-powered commercials for apparel, beauty, SAAS & Tech