The #1 job of your website headline is to get people to read your secondThe #1 job of your website headline is to get people to read your second
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Miguel Ferreira
• Jun 3
The #1 job of your website headline is to get people to read your second sentence.
For example, I’m not the copywriter behind Bokksu, but if I were, this is how I’d change their hero headline from the lifeless “Discover Japan through snacks” to:
1.Attention grabber ⇝ “Look at it this way”
2.Use indirect competitor as price anchor⇝ “It’s more expensive than a Netflix subscription”
3.Your promise⇝ “But it’s cheaper than a trip to Japan.”
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