Mariana Martins

Meet Mariana

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I help startups and growing brands go from "we have a product" to "we have a market." Over 15 years, I've built GTM strategies, brand positioning frameworks, and growth engines for companies across healthcare, education, consumer, and wellness, including a 120+ page launch blueprint for a U.S. supplement brand and an Instagram-first GTM plan for a Canadian smartwatch startup.

I work best with founders and marketing leads who need a strategic partner, not just a tactician. Whether it's your first product launch or a repositioning play, I bring the full stack: GTM strategy, demand gen, paid media, SEO, content systems, lifecycle marketing, and conversion optimization.

Based in Lisbon. Available for sprints, retainers, and project-based work.