We now know the market is significant, and we know there are already plenty of solutions competing for attention.
But none of that tells me who this business should actually be built for.
So I'm turning to the customer.
The initial brief suggested women aged 35–55, but I'm...
I'm building a fictional women's strength and wellness startup from the ground up, treating it as if it were a real client engagement.
If the market is worth investigating, the next question is harder:
What would make a new entrant worth choosing?
After looking at the US...
What if you have the funding, the founder and the idea, but you don't yet know whether there's a business worth building?
That's the question I'm working through in this fictional GTM case study.
After defining the brief in Part 1, I'm starting where the work should start: the...
What if a founder came to me with $350k, an idea for a women’s strength and wellness startup, and one question:
Is there actually a business worth building here?
They have $100k available for product, brand and initial market entry, but there is no product or customer base...
I’m accepting new clients!
I’m opening up space for new projects and collaborations with businesses looking for experienced marketing support to move their next stage of growth forward.
With 16 years of experience across digital marketing, growth strategy, customer acquisition,...