What if a founder came to me with $350k, an idea for a women’s strength and wellness startup, and one question: Is there actually a business worth building here? They have $100k available for product, brand and initial market entry, but there is no product or customer base yet, and no established audience to build from. More importantly, they don't want me to start with a logo, a website or a content calendar. They want to understand the opportunity before they start spending money on it. Is the market attractive enough to enter? Who should they actually build for? What problem is worth solving? Where could a new entrant genuinely differentiate? And what would it take to bring that proposition to market? Those are very different questions from “How should we launch this?” So I’m going to treat this as if they were a real client. I’ll start with the US market, using real market and consumer research to test the opportunity. From there, I’ll investigate the customer, map the competitive landscape, develop and challenge potential positioning territories, and use what I learn to shape the proposition. Only once those foundations are clear will I decide what the product, brand and GTM strategy should look like. The company is fictional. The market research won’t be. This is the first case study in a new series, "If I Were Building the GTM Strategy for…" Part 1: The Brief. #GTMStrategy #GoToMarket #MarketingStrategy