I didn’t expect this project to become less about products and more about assumptions.
The brief was to work on positioning within the sports nutrition space, which initially pointed towards familiar territory: ingredients, benefits, and competitor differentiation.
But quite...
Customer journey audit framework demonstrating how growth leaders can identify friction across acquisition, activation, engagement and retention. Includes assessment framework, prioritisation model and recommended actions.
Designed a premium iced coffee social campaign featuring bold typography, textured branding, and cinematic product composition for a modern café-style beverage launch.
TRIB3 Boutique social media campaign.
