Juan Pablo Muñoz
CRM & Marketing Automation Specialist
New to Contra
Juan Pablo is ready for their next project!
Bankaool – Email Marketing Strategy for Tarjeta Azul (Cruz Azul)
I led the email marketing strategy for Tarjeta Azul, a co-branded card for Cruz Azul fans, focused on boosting engagement and driving users back to the Bankaool app.
What I did:
Designed weekly email campaigns...
BeGo – Sales & Operations CRM Automation
At BeGo, I led a CRM project focused on improving lead capture and aligning the sales process with operations.
What I built:
- Automated the full sales workflow to ensure leads were captured, qualified, and assigned without manual delays.
-...
Rabbitmx: CRM Ecosystem & B2B Automation Strategy
Industry: B2B Commerce & Retail Tech
Tools: Braze, Typeform, WhatsApp, Email, Push, SMS
Built the company’s CRM ecosystem from scratch to connect with small retailers across Mexico.
Challenges: No CRM structure, fragmented...
🚀 CRM isn’t just about automation. It’s about understanding behavior at scale.
Too often, brands treat CRM like a megaphone: sending messages, tracking opens, chasing conversions. But the truth is, the most effective CRM systems don’t shout...they listen.
Every interaction, every...
One of the most rewarding challenges I’ve had was at Jüsto, where I led the CRM implementation and retention strategy.
Using Braze, I built automated journeys for onboarding, reactivation, and loyalty, all supported by clear segmentation and lifecycle tracking.
These foundations...
