Bankaool – Email Marketing Strategy for Tarjeta Azul (Cruz Azul) I led the email marketing strate...Bankaool – Email Marketing Strategy for Tarjeta Azul (Cruz Azul) I led the email marketing strate...
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Juan Pablo's avatar
Juan Pablo Muñoz
• Nov 20
Bankaool – Email Marketing Strategy for Tarjeta Azul (Cruz Azul)
I led the email marketing strategy for Tarjeta Azul, a co-branded card for Cruz Azul fans, focused on boosting engagement and driving users back to the Bankaool app.
What I did:
Designed weekly email campaigns promoting card benefits, raffles, merchandise giveaways and match tickets.
Built segmented journeys based on user activity and card usage to deliver personalized content.
Coordinated with product, marketing and compliance to ensure consistent, aligned messaging.
Impact:
Increased app reactivation and repeat usage of Tarjeta Azul
Higher participation in raffles and match-related promotions
Stronger engagement between fans and the Bankaool ecosystem
Email AutomationData AnalysisExcel VBAFigmaMailChimpEmail Marketing
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