Juan Pablo Muñoz
CRM & Marketing Automation Specialist
New to Contra
Juan Pablo is ready for their next project!
Bankaool – Email Marketing Strategy for Tarjeta Azul (Cruz Azul)
I led the email marketing strategy for Tarjeta Azul, a co-branded card for Cruz Azul fans, focused on boosting engagement and driving users back to the Bankaool app.
What I did:
Designed weekly email campaigns promoting card benefits, raffles, merchandise giveaways and match tickets.
Built segmented journeys based on user activity and card usage to deliver personalized content.
Coordinated with product, marketing and compliance to ensure consistent, aligned messaging.
Impact:
Increased app reactivation and repeat usage of Tarjeta Azul
Higher participation in raffles and match-related promotions
Stronger engagement between fans and the Bankaool ecosystem
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BeGo – Sales & Operations CRM Automation
At BeGo, I led a CRM project focused on improving lead capture and aligning the sales process with operations.
What I built:
- Automated the full sales workflow to ensure leads were captured, qualified, and assigned without manual delays.
- Implemented multichannel automations to improve response times and engagement.
- Connected sales and operations pipelines for real-time visibility and smoother handoffs.
- Used behavioral and transactional data to personalize follow-ups.
Impact:
- Faster and more consistent lead intake
- Reduced manual workload and clearer team accountability
- Seamless coordination between sales and operations
- Better lead engagement through automated nurturing
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Rabbitmx: CRM Ecosystem & B2B Automation Strategy
Industry: B2B Commerce & Retail Tech
Tools: Braze, Typeform, WhatsApp, Email, Push, SMS
Built the company’s CRM ecosystem from scratch to connect with small retailers across Mexico.
Challenges: No CRM structure, fragmented communication, and limited customer data prevented efficient, personalized outreach.
Solution: Implemented Braze as the core platform, creating automated multichannel journeys (in-app, WhatsApp, email, push, SMS). Integrated Typeform to capture customer data and enable segmentation by behavior and purchase frequency. Developed B2B lifecycle campaigns focused on engagement, reactivation, and retention.
Results:
30% reduction in manual workload
Consistent communication and improved engagement
Scalable CRM foundation supporting long term growth
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One of the most rewarding challenges I’ve had was at Jüsto, where I led the CRM implementation and retention strategy.
Using Braze, I built automated journeys for onboarding, reactivation, and loyalty, all supported by clear segmentation and lifecycle tracking.
These foundations became part of Jüsto’s growth engine, helping turn new shoppers into repeat customers through data-driven communication.
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