Rabbitmx: CRM Ecosystem & B2B Automation Strategy

Industry: B2B Commerce & Retail Tech Tools: Braze, Typeform, WhatsApp, Email, Push, SMS

Built the company’s CRM ecosystem from scratch to connect with small retailers across Mexico.

Challenges: No CRM structure, fragmented communication, and limited customer data prevented efficient, personalized outreach.

Solution: Implemented Braze as the core platform, creating automated multichannel journeys (in-app, WhatsApp, email, push, SMS). Integrated Typeform to capture customer data and enable segmentation by behavior and purchase frequency. Developed B2B lifecycle campaigns focused on engagement, reactivation, and retention.

Results:

30% reduction in manual workload

Consistent communication and improved engagement

Scalable CRM foundation supporting long term growth