BeGo – Sales & Operations CRM Automation At BeGo, I led a CRM project focused on improving lead c...BeGo – Sales & Operations CRM Automation At BeGo, I led a CRM project focused on improving lead c...
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BeGo – Sales & Operations CRM Automation
At BeGo, I led a CRM project focused on improving lead capture and aligning the sales process with operations.
What I built:
- Automated the full sales workflow to ensure leads were captured, qualified, and assigned without manual delays.
- Implemented multichannel automations to improve response times and engagement.
- Connected sales and operations pipelines for real-time visibility and smoother handoffs.
- Used behavioral and transactional data to personalize follow-ups.
Impact:
- Faster and more consistent lead intake
- Reduced manual workload and clearer team accountability
- Seamless coordination between sales and operations
- Better lead engagement through automated nurturing
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