Ismail khalid
Brand Identity Designer | Logos, Visual Systems & Packaging
Ready for work
Ismail is ready for their next project!
I gave ChatGPT one challenge:
Build a tech brand that feels small in size, loud in personality.
No generic futuristic gradients.
No overdesigned “AI tech” aesthetic.
No random neon everywhere.
The direction became PLINK.
Transparent hardware.
Electric blue.
Signal lime.
Pulse...
Luxury is not created by adding more gold.
That’s where most premium brands get it wrong.
They add:
more detail,
more ornament,
more texture,
more “luxury.”
And somehow the brand ends up feeling cheaper.
For Mirador Cigar, the challenge was the opposite:
How do you make tradition feel...
If your food brand looks “premium” but nobody remembers it, the branding failed.
GWADA SOUL did not need another safe food identity.
It needed a brand people could recognize in seconds.
So we kept the system brutally simple.
🔵 Denim Blue for confidence, heritage and depth
🟡 Amber...
Flow Faster. Swim Smarter. 🏊♀️💨
Introducing HYDROGLIDE The future of aquatic performance.
We didn't just design a sports brand. We engineered a complete ecosystem for swimmers, surfers, and water athletes who demand precision, style, and speed in every stroke.
From...
Brand identity and packaging for Elderwood Brew, a red apple cyder. The design pairs a tall condensed wordmark with a bold halftone apple illustration that wraps around the can, plus badge details that give the brand a playful, crafted feel. Front, side, and back panels are all...
