Ismail khalid
Brand Identity Designer | Logos, Visual Systems & Packaging
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If your skincare formula is premium but the packaging still looks like everyone else, you are making the customer work too hard to see the difference.
That is the problem LUSTRA was designed to solve.
The goal was not to create another “clean beauty” pack.
It was to build something...
If you sell e-bikes, repairs and rentals, your brand should feel energetic before the customer even walks into the shop.
That was the challenge behind eStar Rides.
The brand needed to feel modern, confident and instantly recognizable across both physical locations and digital...
If your studio looks different every time it shows up, people are remembering the work, not the brand behind it.
That was the challenge behind SDB STUDIO.
The identity needed to feel clean and professional, but still have enough character to stay recognizable across very different...
If your brand wants people to show up, be seen, and take up space, the identity should do the same.
That was the thinking behind SOLIKE.
A bold personal-brand and community-driven identity built around one core idea:
Visibility is not vanity. It is positioning.
The visual system...
Your supplement can be clinically strong and still lose on the shelf.
Because customers judge the packaging before they ever read the formula.
For Brightcaps Creatine Monohydrate, I explored four packaging directions built around one goal:
Make performance look premium, credible...
