Ismail khalid
Brand Identity Designer | Logos, Visual Systems & Packaging
Ready for work
Ismail is ready for their next project!
I gave ChatGPT one challenge:
Build a tech brand that feels small in size, loud in personality.
No generic futuristic gradients.
No overdesigned “AI tech” aesthetic.
No random neon everywhere.
The direction became PLINK.
Transparent hardware.
Electric blue.
Signal lime.
Pulse orange.
A compact visual system built to feel collectible, energetic and instantly recognizable.
Then I pushed the same idea across:
Packaging
Social content
Retail displays
Brand applications
Typography
Patterns
Product graphics
The interesting part?
ChatGPT was most useful before the visuals were finished.
Not as the designer.
As a creative thinking partner for pressure-testing positioning, messaging, hierarchy and how far the system could stretch.
Tiny Tech. Loud Ideas.
Now I’m curious:
Would you believe this was developed with ChatGPT involved?
A. Yes
B. No, it feels too designed
C. I need to see the prompts 👀
#ChatGPT #BrandIdentity #BrandDesign #CreativeDirection #TechBranding #AIDesign #VisualIdentity
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Brand identity and packaging for Elderwood Brew, a red apple cyder. The design pairs a tall condensed wordmark with a bold halftone apple illustration that wraps around the can, plus badge details that give the brand a playful, crafted feel. Front, side, and back panels are all designed, including nutrition facts, ingredients, and compliance details.
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Luxury is not created by adding more gold.
That’s where most premium brands get it wrong.
They add:
more detail,
more ornament,
more texture,
more “luxury.”
And somehow the brand ends up feeling cheaper.
For Mirador Cigar, the challenge was the opposite:
How do you make tradition feel expensive without making it feel outdated?
So the identity leans into restraint.
Embossed detailing.
Heritage typography.
A refined emblem.
Warm copper tones.
Classic structure.
Enough character to feel established.
Enough discipline to still feel relevant.
Because premium branding is not about making something look expensive.
It is about making every detail feel intentional.
At TEK2D, that is the part we care about most.
Building identities that can carry:
packaging,
labels,
retail,
digital,
campaigns,
and physical brand experiences
without losing the feeling that made the brand desirable in the first place.
If your product is premium but your branding still feels average, that gap is costing you.
#LuxuryBranding #CigarBranding #PackagingDesign #BrandIdentity #VisualIdentity #BrandStrategy #CreativeDirection #PremiumBranding #RetailBranding #Packaging #BrandDesign #TEK2D
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Brand identity for AFR Establishment, a construction firm built on trust and expertise. The system includes a bold, angular AFR wordmark, a layered blue palette, Myriad Pro typography, and the line "Your Vision, Expertly Built." It extends across social media posts, a story-style ad, and an employee ID card.
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