Ismail khalid
Brand Identity Designer | Logos, Visual Systems & Packaging
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If your skincare formula is premium but the packaging still looks like everyone else, you are making the customer work too hard to see the difference.
That is the problem LUSTRA was designed to solve.
The goal was not to create another “clean beauty” pack.
It was to build something...
If your creatine packaging looks weak, nobody is going to assume the formula is strong.
That was the problem behind NOVA CORE.
This product did not need more decoration.
It needed more authority.
So the packaging was stripped back to what matters:
⚫ Black for strength
⚪ Brushed...
Premium honey can taste exceptional and still look forgettable on the shelf.
That was the problem this packaging needed to avoid.
For this Arbutus Blossom honey, the direction was built around one idea:
Make the product feel as rich and distinctive as the honey inside.
The visual...
One thing I kept coming back to with this can: it had to look as energetic as the drink is supposed to feel.
This is FIZZ, a beverage packaging exploration built around a louder, more expressive shelf presence.
The direction combines psychedelic wave graphics, aqua and purple...
If your studio looks different every time it shows up, people are remembering the work, not the brand behind it.
That was the challenge behind SDB STUDIO.
The identity needed to feel clean and professional, but still have enough character to stay recognizable across very different...
