The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
If your skincare formula is premium but the packaging still looks like everyone else, you are making the customer work too hard to see the difference.
That is the problem LUSTRA was designed to solve.
The goal was not to create another “clean beauty” pack.
It was to build something that could signal premium positioning, stronger shelf presence, and a more distinctive brand perception before the customer even reads the product details.
So the system was built around:
⚪ Metallic silver to create a sharper, more elevated presence
⚫ Black typography for confidence and contrast
🔤 Vertical branding for faster recognition
✨ Reflective materials that make the pack feel tactile and premium
🧴 A minimal hierarchy that keeps the product looking intentional, not empty
The result is a packaging direction that feels closer to fashion and product design than conventional skincare.
And that matters.
Because when customers are comparing five similar products, the brand that looks more considered often gets perceived as more valuable.
Packaging is not decoration.
It is part of the buying decision.
LUSTRA
Glossy Hydration.
What would make you notice this first on a shelf?
A. The metallic finish
B. The vertical wordmark
C. The black + silver contrast
D. The overall premium direction
Drop A, B, C or D below.
If you are building a skincare, beauty, cosmetic, or wellness brand with a strong product but weak visual positioning, send me a message.
I help product founders turn good formulas into brands that look ready to charge more, compete harder, and be remembered.
#PackagingDesign #SkincareBranding #BeautyBranding #CosmeticPackaging #BrandIdentity #LuxuryPackaging #VisualIdentity #CreativeDirection
The vertical wordmark paired with metallic silver and black is a smart way to make skincare feel closer to fashion than to the usual clean-beauty look. I also like how you framed packaging as part of the buying decision rather than decoration. For me it would be the black and silver contrast first.
Appreciate that, Anna. The black and silver contrast was definitely key to pushing it away from the usual clean-beauty look.
The packaging hierarchy makes the premium positioning immediately visible.
Exactly, that was the goal. Glad it came through.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Bold Illustrations make an instant impact
See full case study here for the branding evolution and website redesign for a B2B SaaS startup!
I loved these colours. Looking Stunning 😍
Propora: Brand Identity for a Modern Real Estate Company
Propora is a real estate brand built to feel confident, modern and trustworthy. I designed a complete visual identity that helps it stand out in a market full of safe blues and generic house icons.
The concept
The logo mark is a bold, geometric "P" with a notch cut into its stem. It reads as a rooftop, a doorway and a forward arrow at once, suggesting property, access and progress. It is paired with a heavy, wide wordmark that feels strong and approachable.
Color and tone
Electric yellow-green brings energy and optimism, and makes the brand instantly recognizable.
Deep black adds authority and contrast, so the yellow always pops.
White keeps layouts clean and professional.
What I delivered
Primary logo, icon mark and app icon
Color palette and typography guidelines
Business cards and stationery
Employee ID badges and lanyards
Branded packaging tape
Mobile app icon and home screen mockup
Social and marketing visuals
The result
A flexible, high-contrast identity that works across print, digital and physical touchpoints, and gives Propora a distinctive presence from a business card to a phone screen.
Tools: Adobe Illustrator, Photoshop, Figma, Corel Draw
Tip for your Contra post: Add a one-line tagline at the top, like "A bold identity for a real estate brand built on trust and momentum." Lead with your best mockup, which is the large logo on the yellow background.
I can also write a shorter version for your bio or a client-facing case study if you'd like. Brand design and pakeging Design Product Design
Wow, I love the design and the color combination. Amazing work 😍
Which logo looks better for Lumia?
5 voted
56%
4 voted
44%
9 votes
Closed
Bold is heavy❤️