The Hidden Work Behind Minimalist Packaging DesignThe Hidden Work Behind Minimalist Packaging Design
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Minimal packaging is not less work. It’s MORE decisions 🤍
On a recent project, I spent a whole day on one thing: the spacing between two phrases in a label. Nobody will ever notice it. But everyone will feel it.
When there is nothing else on the label, every small adjustment has to carry the brand.
Do you also lose hours on details no client will ever mention? 😅
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Creatives on Contra have earned over $150M and we are just getting started