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What do you do with a brand that’s 80% done and nobody asked for it?
I have a whole folder of them.
A name here, a palette there, a few campaigns that never saw daylight.
One of them finally got the full treatment. The Iridia case study drops soon.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🎉 It’s live! I’ve finally updated my design portfolio:
👉
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?
Does a brand system need more rules or fewer?
Norr & Co. taught me fewer, but unbreakable ones. Two things never change. Everything else is allowed to get weird.
How fast can you tell a brand idea is weak?
Mine went flat the moment I tried it on a bakery and a late-night bar at the same time. Test your idea on your two most different cases first.
Hey everyone, See - What if a bakery brand felt as warm as a fresh croissant? 🥖
I designed Flouré’s whole world, from the tall, confident wordmark to the hand-drawn baker and the cups, bags and sugar sachets, all in a single electric blue. See the full project and tell me which piece is your favorite!
Top notch,
Great work